The transformation of companies into the digital world is undoubtedly a prerequisite for success. Consumers spend more and more time online, doing their market research before making their final choice. One of their basic need while searching online, is to find products or services that approach as much as possible their personal need. Greece has made remarkable steps towards this direction, with some specific companies to make the difference.
Pizza Fan captured the need of the audience for personalization
As mentioned, Pizza fan expanded its campaign also on Facebook. With the help of Koolmetrix, a carousel format was created which featured relevant ads to the users such as their favorite taste of pizza or their most preferred deals. In every add there was a call to action in order to facilitate the ordering process. The insights of Facebook were very useful since they helped to distinguish the peak ordering periods for the corresponding adjustment of the campaign activity.
“This tool managed to select the optimal content for each persona by testing a number of multiple variations, which in other way would be humanly no possible.” says Nikos Kostroglou, Managing Partner of Koolmetrix.