MSc Digital Marketing Management - Stafforshire University

Overview

An academic program, with practical orientation. Your passport to a new career in digital marketing management.

Digital Marketing is a rapidly growing field of Marketing, with ever-evolving career opportunities. Digital Marketers today take on managerial positions, manage large budgets and are directly involved in the company’s strategy. The high demands of these roles presuppose executives with modern knowledge, from different scientific fields and, at the same time, practical knowledge regarding the use of new digital tools. The industry is evolving rapidly, now is the time to be at the forefront, with an academic title.

MSc Digital Marketing Management at Staffordshire University provides you with all of this knowledge and skills, through a more up-to-date than any other, study guide.

Why choose MSc Digital Marketing Management?

Who can apply for MSc Digital Marketing Management?

Applicants should, usually, have:

  • Degree from a Greek or recognized Foreign University in the field of marketing and / or business (with a grade greater than 6.5).
  • Good knowledge of English language (English language preparation courses are provided, if necessary).

In addition, however, applications will be evaluated:

  • Holders of a University degree in another field, who have attended and / or completed professional specialization programs in the field of marketing.
  • Business executives and freelancers with proven marketing experience.

The MSc Digital Marketing Management program is a modern combination of academic knowledge and practical skills, adapted to the most modern requirements of the industry. The courses cover areas, such as Digital Marketing Strategy, Brand Management, Content Curation, Digital Toolkit, Entrepreneurship and Digital Project Management and are supported by real projects, which at the same time enhance the personal branding of students.

Module CodeModulesCredits
MKTG70350The Digital Toolkit15
MKTG70316Strategic Marketing Communications & Media Management 15
MKTG70299Content Curation & Development15
MKTG70303Co-Creation with Brand Identities15
MKTG70300Global Strategic Digital Marketing Management15
MKTG70304The Management of a Digital Marketing Project15
ENTP70083Entrepreneurship15
MKTG70297Digital Consumer Behavior & Experience15
MKTG70302Work Based Digital Marketing Project45
Potential AwardsCredits
Postgraduate Certificate in Digital Marketing Management60
Postgraduate Diploma in Digital Marketing Management 120
Master of Science in Digital Marketing Management 180

 

Hazel Squire

Head of Department – Staffordshire Business School

Link Tutor UNICERT College

My name is Hazel Squire and I am the Head of Department for Staffordshire Business School. I am also the Academic Link Tutor for UNICERT College. I have worked in Further and Higher education for nearly 30 years. I have extensive experience of course leading undergraduate and post graduate courses. I have also worked with many UK and overseas partners including those in China. As such I am aware of the challenges faced and will be able to support you in the delivery of the MSc Digital Marketing courses. Furthermore, I have managed EU projects and recently published a book chapter on supporting older people into Self-Employment and the barriers they face.

 

Margarita Gamaletsou

She holds a degree in Business Research & Marketing from the Athens University of Economics and Business, an MBA International from the same University Institution and an MA in Strategic Communication from Washington State University. She is a CSR Certified Practitioner from the Institute of Environmental Management and Assessment. Her professional career, which began in 1999, includes positions in the field of Corporate Communication. In 2003 she was hired by EYDAP as a financial analyst at the Financial Services Department. In 2006 she staffed the team of associates of the CEO of the Company and, in December 2007 she was promoted to the position of Corporate Communications Manager. From 2014 until present, she is the Director of Communication and Corporate Relations of EYDAP, having under her supervision the fields of cultivating relationships with SMEs, corporate communication, issues of corporate responsibility, investment communication, etc.. She has been teaching, since 2006, in post-secondary educational institutions and her academic interests include Marketing and Communication, as well as Corporate Social Responsibility.

 

Maria Zotali

Maria deals with Digital Branding and has over than 10 years of experience in marketing and communication. She enjoys creating identities for brands and businesses from scratch. She is able to, easily, identify business challenges and find creative solutions to improve a business image and operation. Having worked as a consultant for many years, she has designed and implemented Social Media and Content strategies for companies in various fields. Maria holds a Master’s Degree in Marketing from the University of Strathclyde (UK) and a Certification in Digital Marketing from Market Motive (USA), one of the most prestigious online marketing training centers in the world.

 

Agapi Manarioti

Agapi Manarioti is an experienced marketer with an extensive portfolio of projects, in Greece, Cyprus and the UK. As a consultant and trainer she has focused on building brands with strong values and traits both in the online and the offline world, and on developing the necessary internal skills to enhance and support those brands. This relationship between the consumer and brands and the interactivity in developing meaning and value is also the field of her academic research as a PhD candidate in the field of branding. She is the author of two books, focused on digital marketing, a blogger and a writer for business newspapers and portals.

 

Loukia Samata

Loukia Samata studied Economics at National and Kapodistrian University of Athens and holds an MBA degree (Hellenic American Union) & a MSc in E-Business & Digital Marketing (International Hellenic University). She is also a certified Medical Tourism Facilitator. She is a well-experienced professional in Marketing &Management roles. The last 3 years, she has been holding the Marketing Communications Manager role in 2 of the largest food supplement firms in Greece. She is also Co-founder & CEO of Fertility Route to Greece, a full service medical tourism facilitator specialized in fertility treatments of international customers to Greece. Finally, she is a Lecturer in Digital Marketing and E-Commerce Diplomas (F&B, Fashion, Graphic Design, Exports, etc.)

FAQs

Because the more work we do through the Internet, the greater the demand for specialized professionals who know the latest trends in Digital Marketing. Surprisingly, however, in the Greek market there is a shortage of executives who are equally trained in strategic marketing, project and team management and digital marketing.
There is a wide range of positions and titles, from administrative positions to specialist positions in specific subjects. Indicatively:
  • Digital Marketing Manager
  • Senior Marketing Executive
  • Campaign Manager
  • SEO Specialist
  • PPC Specialist
  • Social Media Manager
  • Brand Manager
  • Selects and plans the appropriate content strategy, in order to achieve the company's goals, but also the maximum engagement of the target audience.
  • Analyzes data from different digital platforms to draw conclusions related to the efficiency of actions, but also to consumer behavior.
  • Manages the company's brand in the digital world, with actions related to the identity and image of the brand, but also creating communities.
  • Deals with Search Engine Optimization, a timeless tool for evaluating the quality of website content and overall digital communication.
  • Specializes in digital commerce - an ever-growing sales channel. A trained Digital Marketer is able to combine knowledge related to website performance (e.g., Heatmaps), consumer behavior (e.g., Funnels) and ad performance (e.g., Remarketing) and come up with effective interventions directly in the course of sales.
  • For two very basic reasons. The first is the study guide, which, with its renewed structure, includes a combination of courses and projects that are unique. The second is that the degree you will receive is a Postgraduate (MSc) and not a professional diploma or anything else.
    First, you will learn in practice the "secrets" of each digital tool and you will be able to face and overcome difficulties, since you will have the guidance of your teachers. In addition, the content that you will create and the experience that you will gain, will directly add more value to your resume and will help you to present your personal brand in the field of digital marketers in Greece.

    What else should I know for the programme?

    Apart from the excellent up-to-date study guide, you are also interested in the following:

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