An academic program, with practical orientation. Your passport to a new career in digital marketing management.
Digital Marketing is a rapidly growing field of Marketing, with ever-evolving career opportunities. Digital Marketers today take on managerial positions, manage large budgets and are directly involved in the company’s strategy. The high demands of these roles presuppose executives with modern knowledge, from different scientific fields and, at the same time, practical knowledge regarding the use of new digital tools. The industry is evolving rapidly, now is the time to be at the forefront, with an academic title.
MSc Digital Marketing Management at Staffordshire University provides you with all of this knowledge and skills, through a more up-to-date than any other, study guide.
Why choose MSc Digital Marketing Management?
Who can apply for MSc Digital Marketing Management?
Applicants should, usually, have:
- Degree from a Greek or recognized Foreign University in the field of marketing and / or business (with a grade greater than 6.5).
- Good knowledge of English language (English language preparation courses are provided, if necessary).
In addition, however, applications will be evaluated:
- Holders of a University degree in another field, who have attended and / or completed professional specialization programs in the field of marketing.
- Business executives and freelancers with proven marketing experience.
The MSc Digital Marketing Management program is a modern combination of academic knowledge and practical skills, adapted to the most modern requirements of the industry. The courses cover areas, such as Digital Marketing Strategy, Brand Management, Content Curation, Digital Toolkit, Entrepreneurship and Digital Project Management and are supported by real projects, which at the same time enhance the personal branding of students.
|MKTG70350||The Digital Toolkit||15|
|MKTG70316||Strategic Marketing Communications & Media Management||15|
|MKTG70299||Content Curation & Development||15|
|MKTG70303||Co-Creation with Brand Identities||15|
|MKTG70300||Global Strategic Digital Marketing Management||15|
|MKTG70304||The Management of a Digital Marketing Project||15|
|MKTG70297||Digital Consumer Behavior & Experience||15|
|MKTG70302||Work Based Digital Marketing Project||45|
|Postgraduate Certificate in Digital Marketing Management||60|
|Postgraduate Diploma in Digital Marketing Management||120|
|Master of Science in Digital Marketing Management||180|
Head of Department – Staffordshire Business School
Link Tutor UNICERT College
My name is Hazel Squire and I am the Head of Department for Staffordshire Business School. I am also the Academic Link Tutor for UNICERT College. I have worked in Further and Higher education for nearly 30 years. I have extensive experience of course leading undergraduate and post graduate courses. I have also worked with many UK and overseas partners including those in China. As such I am aware of the challenges faced and will be able to support you in the delivery of the MSc Digital Marketing courses. Furthermore, I have managed EU projects and recently published a book chapter on supporting older people into Self-Employment and the barriers they face.
She holds a degree in Business Research & Marketing from the Athens University of Economics and Business, an MBA International from the same University Institution and an MA in Strategic Communication from Washington State University. She is a CSR Certified Practitioner from the Institute of Environmental Management and Assessment. Her professional career, which began in 1999, includes positions in the field of Corporate Communication. In 2003 she was hired by EYDAP as a financial analyst at the Financial Services Department. In 2006 she staffed the team of associates of the CEO of the Company and, in December 2007 she was promoted to the position of Corporate Communications Manager. From 2014 until present, she is the Director of Communication and Corporate Relations of EYDAP, having under her supervision the fields of cultivating relationships with SMEs, corporate communication, issues of corporate responsibility, investment communication, etc.. She has been teaching, since 2006, in post-secondary educational institutions and her academic interests include Marketing and Communication, as well as Corporate Social Responsibility.
Maria deals with Digital Branding and has over than 10 years of experience in marketing and communication. She enjoys creating identities for brands and businesses from scratch. She is able to, easily, identify business challenges and find creative solutions to improve a business image and operation. Having worked as a consultant for many years, she has designed and implemented Social Media and Content strategies for companies in various fields. Maria holds a Master’s Degree in Marketing from the University of Strathclyde (UK) and a Certification in Digital Marketing from Market Motive (USA), one of the most prestigious online marketing training centers in the world.
Agapi Manarioti is an experienced marketer with an extensive portfolio of projects, in Greece, Cyprus and the UK. As a consultant and trainer she has focused on building brands with strong values and traits both in the online and the offline world, and on developing the necessary internal skills to enhance and support those brands. This relationship between the consumer and brands and the interactivity in developing meaning and value is also the field of her academic research as a PhD candidate in the field of branding. She is the author of two books, focused on digital marketing, a blogger and a writer for business newspapers and portals.
Loukia Samata studied Economics at National and Kapodistrian University of Athens and holds an MBA degree (Hellenic American Union) & a MSc in E-Business & Digital Marketing (International Hellenic University). She is also a certified Medical Tourism Facilitator. She is a well-experienced professional in Marketing &Management roles. The last 3 years, she has been holding the Marketing Communications Manager role in 2 of the largest food supplement firms in Greece. She is also Co-founder & CEO of Fertility Route to Greece, a full service medical tourism facilitator specialized in fertility treatments of international customers to Greece. Finally, she is a Lecturer in Digital Marketing and E-Commerce Diplomas (F&B, Fashion, Graphic Design, Exports, etc.)
- Digital Marketing Manager
- Senior Marketing Executive
- Campaign Manager
- SEO Specialist
- PPC Specialist
- Social Media Manager
- Brand Manager
What else should I know for the programme?
Apart from the excellent up-to-date study guide, you are also interested in the following: